![]() ![]() Over 30 million companies have profiles on these social networks. Today, it has more than 675 million users, spreading over 200 countries. In June 2016, Microsoft bought LinkedIn for $26.2 billion. Today, the majority of income comes from subscription-based models like LinkedIn Premium membership. It is actually the most used social network by Fortune 500 companies. World’s biggest network for professionals, where employees can list their job roles, their skills, and their education. We wrote a practical guide on how to advertise mobile games on TikTok so make sure to read our TikTok Guide. However, to decide if advertising on this platform is a good fit for your brand, it is important to understand the process. Who wouldn’t want to be visible in the world’s fastest-growing app? This is especially important if your target audience is under 30.įor example, many mobile game developers are using this fast-growing social media platform to reach a new audience. This made Tik Tok the main topic in the world of apps, but also in the advertising world. To enumerate, a 98.4% increase compared to the same period 2019. During this pandemic period, Tik Tok skyrocketed around the globe and became the most downloaded non-game app. In March 2020, TikTok has ranked #1 on the list of top 10 apps by the number of worldwide downloads. ![]() That made ByteDance the world’s most valuable private start-up, valued at 75 billion dollars. In August of 2018, it merged with the short video app Musical.ly. In 2017 they came out in the international market, and within half a year after the release, TikTok was the 6th most downloaded non-game app in the Apple app store and Google play store combined. Within half a year after its release, TikTok became the 6th most downloaded non-game app in the Apple app store and Google play store combined. Tik Tok, originally a Chinese video sharing network that appeared in 2017, soon became a global phenomena. ![]() Today, the 18-34 age group makes more than half of active accounts on Instagram, according to Instagram Demographics. This mobile-based photo and video sharing application recently introduced paid ads, with Facebook having the ability to buy ads for both platforms simultaneously.Īs we already mentioned, Facebook is losing its appeal among younger generations, Instagram stands out as the only top photo-sharing/social networking platform that continues to grow across the board. In 2012 it was acquired by Facebook for an estimated $1 billion. This social network was launched in 2010 and grew to 1 million users in the first 2 months. In fact, a study from Edison Research showed that only 62% of Facebook users are 12-34 years old. The theory behind this is that this generation prefers more visual-friendly platforms. The latest trends are showing that Facebook is not that popular with Gen-Z, not being among the top 3 social media networks. This social network has users all over the world, it is available globally except for being banned in 10 countries.Ĥ6% of Facebook users are male, and 54% are female, with that ratio being similar in all age groups. Actually, 6% of all digital time is spent on this social network – and this number just keeps on growing. We’ve all heard of Mark Zuckerberg, but Facebook is the one thing most of us can’t imagine our lives without. It all started as a project of Harvard sophomore who, since then, became a global name. ![]()
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